By Rita Sithideth

Ingram iD, developed by publishing platform Ingram Spark, offers new ways for authors to market and sell books. 

Through the platform, authors can manage advertising efforts across several channels. Ad campaigns can be launched through Facebook, Google Search, Google Display, and promotional email--all from a single dashboard. 

One key feature of Ingram iD is the ability to target books towards the right audience. Audiences are composed of active readers hailing from 60+ genres and niches, all verified through Ingram's network. 

Along with its advertising options, Ingram iD offers ad analytics and reporting tools. Authors can track a campaign's performance through important metrics, including clicks and impressions, that provide valuable insights into optimizing a campaign's effectiveness. 

Creating an ad campaign with Ingram iD starts at $15 a day for 7 days, with a fixed rate based on expected clicks.

Caveat: We provide this information because it may be a useful tool for some members. None of the SDWEG Board of Directors has experience with this new option. SDWEG received nothing of value in exchange for posting this information.

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