Websites, Social Media & More: Online Presence, Components & Functionalities for Effective Book Marketing
What does it take to have an effective website and social media presence? What components and functionalities are critical to have in place for effective book marketing?
With over 85% of all book purchases made online, an author’s digital footprint and online marketing efforts have never been more important to their success. In this lecture you will learn:
· Critical characteristics of a successful author website.
· Key components and functionalities for building awareness and readers.
· Essential principles and techniques for using social media to network and build an audience.
Join industry marketing expert, Jared Kuritz, to discuss how to maximize your website and social media presence.
Jared Kuritz is a managing partner of STRATEGIES Public Relations, a firm that works with domestic and international clients on literary development, book packaging, publishing and distribution, business modeling, and public relations and marketing. Jared is also the director of the La Jolla Writers Conference—an annual, three-day immersion that educates attendees about the art, craft, and business of writing and publishing. Jared is the co-publisher of NightStand Press, placing great books in the hands of avid readers. Jared is also the founder of the Kops-Fetherling Books Awards. A regular contributor to IBPA, BEA, Tucson Festival of Books, and more, Jared enjoys sharing his expertise with members of the writing community.
Our monthly meetings start with signing in and networking at 6:30pm, followed by a short business meeting at 6:45pm, and the presentation begins at 7 p.m.
Invitations with the Zoom meeting information will be sent to registrants in advance of the meeting.