The Author’s Website: Your Home Base for Visibility, Connection, and Discoverability
April 22, 2026

Your website isn’t just a digital business card—it’s your author headquarters.

In this session, Jeniffer Thompson of Monkey C Media walks you through the essential elements of a successful author website. You’ll learn what every high-functioning author website must include, how to guide readers toward action, and how to avoid the most common mistakes that cost authors visibility and sales.

Jeniffer will break down:

• The core pages every author website needs
• How to position your homepage strategically
• Where and how to collect email subscribers
• What makes a book page convert
• How to align your website with your broader marketing strategy
• Real examples of author websites — what works and why

Whether you’re building from scratch or refining what you have, this session will help you create a website that supports your long-term goals—not just something that looks pretty.

Bio:

Jeniffer Thompson is an author branding coach, book marketing strategist, and publishing consultant who helps authors clarify their message and build sustainable visibility. She co-founded Monkey C Media in 2004, an award-winning book cover and website design studio, and hosts The Premise podcast. Jeniffer is also co-founder of the San Diego Writers Festival and a founding member of the International Memoir Writers Association. She is passionate about helping authors, speakers, and entrepreneurs elevate their authority and grow their platforms with clarity and purpose. Subscribe to her book marketing tips at JenifferThompson.com.