Using Publicity to Boost Credibility and Amplify Your Visibility with Jill Lubin
August 26, 2026

Many authors have a great message but haven't learned how to use a book to leverage expertise and generate revenue. As an author, it is important to understand the real purpose of publicity - to boost credibility and amplify your visibility. If you want to be known as an author of influence, you’ve got to get noticed by the media.

Based on her international bestseller, “Guerrilla Publicity”, 4x Best Selling author and publicity expert, Jill Lublin, shares simple strategies and doable tactics- helping you to stand out, get noticed and go from unknown to newsworthy. Whether you're already an author or you want to write a book, Jill will reveal insider secrets that any author must know!!

Dig down into what makes your genre tick! Discover what editors, agents, and audiences want, and learn how to give it to them—all the while staying true to your vision.

1) Understand the real purpose of publicity- To boost your credibility and amplify your visibility.

2) Uncover your "Oooooo, Ahhhhhh!" factor. Find the Wow! that sets you apart from the crowd.

3) You are the news! Craft a riveting message that lets others know who you are and what you do.

4) Simplify! Learn how the pros mesmerize the masses by tailoring their message to the level of a five-year-old.

5) Pass the all-important "Who cares?" test by showcasing your expertise in a way that commands attention

Bio

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield, and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention and creating next-level visibility in the marketplace that results in boosted sales. These lead and profit-generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp, and her monthly Kindness Circles.